During an internship with Tyndale House Publishers, I developed social media content to drive sales and engagement for two key campaigns: Fall into Fiction and Pastor Appreciation Month. I created 12 posts/videos across four platforms (Instagram, Facebook, X, and LinkedIn), successfully generating thousands of impressions. Additionally, I scheduled a total of 46 videos for Tyndale’s YouTube and TikTok channels by choosing titles and hashtags, crafting descriptions, and optimizing platform settings and release dates.
These represent two samples of my work for Tyndale. Also included is a class team project in which we supported a nonprofit as they prepared their social media channels for an upcoming name change.
- Tyndale House Publishers | 3 ways to honor and bless your pastors this month | Social Post
- Tyndale House Publishers | What trope are you falling for this season? | Video
- Tyndale | Book Flip-Through Video
- Bleeding Disorders Council of California | Social Media Plan and Calendar
3 ways to honor and bless your pastors this month (Social Post)
I designed this graphic as a seamless carousel for social media. The heart behind it was to honor pastors and demonstrate care for the church as Tyndale stewards its platform.
View on Instagram | Facebook | LinkedIn | X
What trope are you falling for this season? (Video)
Working with Tyndale’s social media coordinator, Bethany Russell, I created a reel/short-form video to engage a fiction reader audience and increase visibility of Tyndale’s fiction titles and Fall into Fiction sale.
Open in new tab | Instagram | Facebook | X
Book Flip-Through Video
I worked with Dawn Eaton, a content marketing coordinator at Tyndale, to take photos of products and create a book flip-through videos (an example can be found below). On the backend, I scheduled a total of 46 videos for Tyndale’s YouTube and TikTok channels by choosing titles and hashtags, crafting descriptions, and optimizing platform settings and release dates.
Social Media Plan and Calendar for Nonprofit Client
In the spring of 2025, I collaborated with three team members and a client during a course in social media marketing under Professor Dan Nowak. Our client was the Bleeding Disorders Council of California (BDCC), formerly known as Hemophilia Council of California (HCC), a nonprofit seeking to promote access to care and advance the quality of life for people with bleeding disorders through advocacy, education, and outreach.
Over the course of the project, our team developed content focused on preparing HCC channels for their upcoming name change to the Bleeding Disorders Council of California. We delivered a content calendar and a social media playbook, complete with a comprehensive audit, engagement plan, engagement report, reference guide, and more.
In this collaboration, I took the lead on drafting all written content for the calendar, formatting and designing a user-friendly spreadsheet, and designing the visual content for two Instagram carousels. Additionally, I was the point of contact between our team and the client, and I organized our time management for completing the project.
In this folder, you will find the final products of our team’s effort.
- HCC Social Media Playbook
- HCC Social Media Calendar
- Instagram Carousel: Bleeding Disorders Outside of Hemophilia
- Instagram Carousel: Medicare Fast Facts
Social Media Carousel Designs
Bleeding Disorders Outside of Hemophilia